ACE Equipment Funding is a rental company that supplies high-efficient HVAC and water heater systems. They work with local contractors across Ontario to provide a competitive edge to grow their business and offer their customers home comfort equipment on monthly rental programs.
ACE Equipment Funding wanted a brand identity that was clean, modern and simplistic. They wanted it to exemplify strength, trust and durability but also needed it to feel contemporary and innovative. The company wanted to incorporate the traditional shape of a house within the logo to portray their relationships with new residential communities, but wanted something unique and different from traditional logos used within the HVAC industry.
