Your Success Doesn't Just Happen, We Plan For It.
Lender's Choice Mortgages is a mortgage brokerage located in Toronto, Ontario. LCM takes great pride in their commitment to building strong and enduring relationships based on trust ad reliability. LCM's professionalism and expertise have earned them the respect of mortgage lenders who value their ability to streamline and simplify the process for everyone involved.
LCM's mission is to understand their client's goals and provide personalized, stress-free mortgage solutions to meet their unique needs. Providing exceptional service using their own experience, knowledge and technology.
Lender's Choice Mortgages needed their identity to focus on transparency, trust and commitment. They wanted their logo to stand out from the rest. A brand that was clean, professional and contemporary. The 'L' & 'C' proved to be the perfect combination of characters for a house letter mark visual. This playful icon, when combined with a more traditional word mark, allows Lenders' Choice Mortgages to connect with a variety of different clientele, creating a great balance between approachability, transparency and professionalism.
