Merkabah is a Marketing and Client Acquisition Firm in Western Canada. They offer promotional services for various trade shows and events, as well as branding, content, strategy and planning for companies. The company is made up of a multitude of professionals - each adding a unique perspective and skillset to each project.
Merkabah’s name is borrowed from Merkabah mysticism in Jewish culture. The Merkabah’s meaning translates to light, spirit, body. It is said to provide protection and is a reminder of the potential power we can weild when we unite our own energies in pursuit of connection and growth.
Merkabah wanted to use the Merkabah symbol from sacred geometry as their logo. They wanted it to look clean and modern without losing the overall shape of the symbol. This design takes the outline of the Merkabah and expands it to create various shapes inside a hexagon. This design still holds true to the Merkabah symbol, yet creates smaller components that make up the whole - much like each individual team member that makes up the firm.
Secondary designs were also created to add an aspect of playfulness to the design - where the logo’s colours are switched throughout each shape - further highlighting the individual components of the symbol.
