Sandra Levy is a Toronto-based fitness instructor centered around health & wellness.
Sandra wanted a logo that was simplistic and modern that could be carried across all aspects of her brand whether it be workout videos, promotional material, digital applications or clothing. The brand identity needed to feel sporty, modern and gender neutral with the ability to be used alone as icon or wordmark.
Health and wellness is all about balance. It is important to live a life of balance in order to obtain a healthy lifestyle. This idea of balance found its way beautifully as a ying and yang within the "S" of the logo. This icon is the perfect embodiment of the essence of the Strong brand and creates a 'strong' visual of both the "S" and the ying and yang.
