Wildly One is a collective of artists, designers and crafters who all share inspiration from the Boreal Forest. This collective was started as a way to help support Northern Canadian artists by providing an online platform to advertise, create and sell their work.
Wildly One wanted their brand identity to highlight the beauty and connection they find in nature and with each other. Many different creatives take part in the collective, therefore the logo needed to be easily integrated with any artist's style.
The Wildly One logo symbolizes the concept of framing a piece of art. This 'frame' is easily used to highlight each artist within their online gallery. The circular stick frame borrows imagery from the Boreal Forest in a subtle, rustic way without drawing too much attention to itself. It successfully combines nature and art in its illustration and function.
