Yogalicious is a not for profit organization that hosts an annual event in Toronto, Ontario. It brings together restaurant owners, yoga instructors, delicious, locally sourced, healthy food and social consciousness.
Once a year during the fall, for 4 consecutive weekends, people in Toronto get to experience an artful brunch and yoga package specifically designed for food and yoga connoisseurs.
Yogalicious wanted a brand identity that clearly illustrated the balance between health and fitness. They wanted to be represented in a playful and unique way that clearly represented all aspects of the Yogalicious brand.
The Yogalicious logo is a representation of health, fitness and mindfulness. It is in the shape of the letter “Y” for “Yogalicious” creating a silhouette of a person in the prayer position. Secondary logos were also created to further symbolize the Yogalicious lifestyle.
Yogalicious takes place in the fall which was the main inspiration for the brand’s colour scheme. Fall is a symbol of change, when the leaves turn from greens to oranges and reds, representing balance, where one can not happen without the other.
